Why didn’t the customer buy?

An old woman walked into a fruit shop and asked, “Do you have plums?”

The first shop owner proudly said, “Yes! Our plums are big, sweet, and fresh!”

She left without buying.

The second shop owner asked, “Do you want sweet or sour plums?”

She replied, “Sour.”

She bought a pound and went home.

The third shop owner asked the same question but then took it one step further:
"May I ask, why do you prefer sour plums?"
The woman smiled, "My daughter-in-law is pregnant, and she's craving them!"
“Congratulations! Did you know kiwis have the highest vitamin content? They could be great for her and the baby!”

She walked out with plums and kiwis.

And guess where she kept coming back?

Selling isn’t about pushing a product, it’s about understanding your customer’s deeper needs.
Most businesses stop at answering the obvious question. The best ones dig deeper.
Your customers don’t just buy products; they buy solutions to their unique problems.

Please share your journey of selling to customers in the comments below.