Apple big intention is to get all your money

In my personal definition, marketing used to be like a bridge connecting the customer and company and facilitate a better "transaction" process. Look at #Apple and after a decade without Steve Jobs, they still able to deliver the product marketing message in an amazing way. But look deeper, do you know that Apple has a bigger intention?

With the latest iPad Pro with M1 chip launch this week, I have the urge to change back to Apple Ecosystem. Let me explain to you what is the impact of using M1 chip on a tablet (and soon I predict, it will be on the future generation of iPhone). Imagine that you are putting a computer chip into a tablet. Let's assume that the chip does not consume high electrical power and also does not generate extreme heat. That is how power is the M1. Technically speaking, iPad Pro 4th generation is as powerful as Macbook Air 2020, Macbook Pro 13" 2020 and Mac Mini 2020. Crazy right?

Previously, these product lines use different chips, i.e iPhone & iPad use Apple Bionic and Macs use Intel. By unifying all products using the same chip or 1 chip, there is a huge cost reduction and a huge jump in profit margin. (Watch out for Apple Stock. Yesterday closing was USD 131.94)

Next, do you know how much Apple is getting from you if you are locked into Apple Ecosystem? I made a simple comparison assuming if I am going switch back again and buy all new item (as those who know, I only buy used items)

The Life Time Value of a customer who is lock within Apple Ecosystem is amazingly high! At least by comparing to Samsung (I did not compare with Google Pixel phone because it is not officially available in Malaysia), it is by far 8% higher (Now you know why Samsung is never cheap) and if you compare to Xiaomi is 31%!!!! (Now you know why Xiaomi is continuing to launching high-end smartphone)

I think I will stop here for you to think about it. I need a break to calm down.